Corporate values, leadership and communication: Here are three examples of my creative work that has inspired managers and employees at SWISS/Lufthansa, Daimler Financial Services and Brother to find new solutions.
The management philosophy of SWISS in contrast to that of Lufthansa – this was the topic of a pointed but humorous performance that was presented to 250 top managers of both companies. Afterwards, in a speech on stage, a member of the Executive Board said: “It was a great performance, I laughed a lot, but I have to tell you something: It was ALL TRUE!”
In the pictures: Matthias Anderegg, Florian Lisken, Markus Berg
A live performance on these visualisations interpreted and expanded the ‘Global Charter’ of Brother Switzerland. This provided the creative impetus for a subsequent workshop phase: the managers developed new ideas and new measures to bring the Global Charter to life in day-to-day business.
The company’s corporate values had fallen behind the time and had lost their resonance due to various events. They were therefore subjected to creative scrutiny by the HR employees in this project. Three story frames were used to introduce different perspectives. The employees used these to create various short performances. A creative approach that opened up new ideas and measures for the old familiar.
